The Importance of Mobile SEO
Most of the common questions is now that, Why Mobile Friendly Website Is Important in 2021? The dust has settled on the latest algorithm change from Google, nicknamed Mobilegeddon, leaving us to wonder if it made any significant difference?
During the Google mobile search update, mobile-friendly sites were privileged in mobile searches, while unfriendly sites were penalized. RKG Merkle estimates that 45 percent of Fortune 500 companies and 29 percent of e-commerce sites were affected by this update. Are there any horror stories?
In a report released 10 days after Mobilegeddon was rolled out, BrightEdge data scientists state:
“On the first three search result pages, there are 21 percent fewer mobile-unfriendly URLs since April 27. On the second and third SERP pages, however, a larger percentage drop of 20.7% and 25.2%, respectively, in non-mobile-friendly URLs was seen, as opposed to a 17.3% drop on page 1. The mobile-friendliness of the URL has a larger impact on rank on the second and third pages of search results because other ranking factors are weaker on those pages.”
We can conclude from this that websites ranking on the 2nd and 3rd SERP pages were less likely to be optimized for mobile devices, so the update had a greater impact on them. Apart from the algorithm update, there are fundamental practices you can employ to improve your website’s impact and position it for optimal search ranking.
Landing Page Optimization
In light of the mobile algorithm change, you should make sure your landing pages are optimized for mobile and desktop. Despite having functional, clear mobile sites, companies such as British Airways are losing visibility because they have not optimized their landing pages for travel and destination terms. The Florida landing page of British Airways has been hit especially hard, where it has dropped to 11th position from 1st.
All companies have reported similar stories, with each pointing to specific pages on their site that were not optimized for mobile devices as the reason their site was affected.
Most of the peoples are ask me, why mobile friendly website is most important to get huge traffic on the site? The important answer is that, because of the better browsing experience for your visitors. Most of the peoples are like to browsing the web by using their handset. Responsive websites make online sharing simple and so your web visitors are more likely to share on their social platforms.
Mobile optimization ensures that mobile users have a mobile-optimized experience and takes into account site design, site structure, page speed and other factors to ensure quality mobile experiences. When optimizing for mobile, you only need to make a few changes to your website if it is already well optimized for search engines.
The build up to the algorithm change revealed that site speed and usability were going to have a significant impact on the mobile-friendliness of your website. Google provides these tools for testing page speed and mobile-friendliness:
- Page Speed Insights
- Mobile Friendly Test
- Google Webmaster Tools -> Search Traffic -> Mobile Usability
As the algorithm changes and becomes more adept at determining the quality of a mobile user experience, as a webmaster, you need to take these actions.
Mobile-Friendly Website Design
By simplifying the way we design a website, mobile revolutionizes the way we design websites.
- Avoid Flash – It isn’t available on all devices. Use HTML 5 instead.
- Avoid pop-ups – Mobile devices cannot handle them well.
- Finger-friendly design — Google Webmaster Tools is capable of identifying the number of instances on your website where the user’s finger does not follow the page’s path. The size of your elements, the distance between them, the proximity of them, and so forth will penalize your site.
Meta descriptions and page titles should be optimized.
Users have less space available when searching on mobile devices, which may seem obvious. Moving forward with your mobile SEO strategy, you need to take this into account. In writing, it is best to avoid omitting any important information while remaining concise.
On April 21, it didn’t actually rain, but the sky did fall for sites not designed for mobile. As mobile-friendliness has evolved, it is not a revolution. Making sure your site grows and evolves in a healthy way will ensure that it remains search engine friendly.
Imagine how many searches you perform on the internet each day and each week. How do you search? Do you use your mobile device or desktop computer? You probably do most of your searching from your phone or tablet while on the go, or lying on the couch at home – it’s convenient, right?
In 2017, over 52% of overall online traffic was generated by mobile devices. (Source: Statista). Our article explores why it’s essential both now and in the future for your business to switch over to a responsive design, regardless if you’ve already adopted the mobile-friendly revolution and just need some more convincing or if you’re considering redeveloping your existing site.
Responsive Design vs. Mobile-Friendly Design
First of all, it is important that we define what is meant by “mobile-friendly” and what is meant by “responsive” websites. They are sometimes used interchangeably and both have a significant impact on search ranking and user experience, but they aren’t exactly the same. It is the layout of information that truly makes a difference between the two.
Using a mobile-friendly website, the code will reduce the size of the site on a smaller screen and it will look exactly like it did on a desktop computer. The result is a poor user experience and a complicated process of pinching and zooming to navigate. Responsive websites, on the other hand, restructure content so that it is displayed across multiple devices in an aesthetically pleasing, easy-to-read format.
This creates a positive user experience, even though it is a little more complex than mobile-friendly websites. Mobile-friendly websites are generally responsive websites, but mobile-friendly websites are not necessarily responsive. I think now you can realize that why mobile friendly website is important and why you should focus on user-friendly design for your site.
The Benefits of a Responsive Website for Your Business and Customers
Must you know that, “Why Mobile Friendly Website is Important to rank a website on Google’s top?” When planning your business website, make sure it is responsive so that it can render properly to everyone, regardless of where they are or what device they’re using. I will explain why in more detail:
1. Customers Expect a Good Experience
The objectives of mobile users differ from those of desktop users, and these users typically want information in quick, digestible bits. Several statistics indicate that mobile customers spend more money per purchase on mobile devices than they do on desktop websites, and they report that many of their purchases are impulse buys.
A mobile-responsive experience must consider a visitor’s potential behavior and needs in the context of how they will most likely browse your website. When you make the path to purchase or inquiry simple and intuitive, you align more precisely with mobile users, who require information quickly to make decisions on the fly.
2. Mobile Gets Traffic
More than a billion people worldwide conduct one-quarter of their global web searches on mobile devices, so mobile websites are just as important; if not more so. Reports indicate that smartphone users interact with mobile websites and apps while watching TV, commuting to work, and while also using a computer simultaneously.
Google’s Hummingbird update last year made clear that mobile is the future of search, and websites that cannot be used on handheld devices will see their search rank suffer accordingly.
3. Better Brand Engagement
When you provide a satisfying mobile experience, your brand is more likely to be liked and you will have more chances of retaining your customers. 90 percent of people report switching devices as they complete a task, a practice known as “multi-screening”. Having an optimized mobile experience that is functional and consistent fosters trust and affinity among users.
In contrast, if your mobile website is difficult to navigate, your customers are more likely to go to your competition than to visit you on a desktop computer. You may lose a customer permanently to a competitor if you cannot provide what they need when they need it.
4. Increased Conversions
In mobile browsers, desktop websites do not convert visitors into buyers. Many Call-To-Actions (CTAs) are obstructive, links are difficult to click, and contact pages appear buried in confusing menus. One-third of mobile shoppers abandon transactions when sites aren’t optimized for their screens if they’re unwieldy.
CTAs must be clear and easy to click, and contact information should be one of the first things visitors see. Almost 80 percent of shoppers admit that mobile purchases are impulse buys, and they are more likely to interact with a brand that offers an engaging mobile experience.
5. Reduce Your Bounce Rate
On a mobile device, content that looks great on a desktop may not be readable. Your visitors won’t stay if your site requires pinching and zooming, squinting at illegible text, or is designed to display in flash or requires an add-on. You will experience high bounce rates on mobile devices if your website is not optimized professionally for mobile.
Providing a strong and intuitive mobile user experience will allow you to keep your visitors engaged longer and encourage them to purchase or enquire.
Tips: Pick up your smartphone and go to your website for a mobile health check. In order to ensure the quality of your website design, ask yourself these questions:
- Does it load in under three seconds?
- Does it draw your attention to your key selling points or message?
- How easy is it to read the content?
- Can you easily navigate the site?
- Does the call to action easily stand out and can it be activated?
- Are you satisfied with its user experience?
- Does it appeal to you if it weren’t your own website?
If you mostly answered “no”, then you should optimize your site to make a mobile-friendly site and capture the traffic and sales you’ve been missing out on. Mobile optimization was ranked as number 8 in our definitive report, The 10 Essentials of a Successful Website Design.
Learn More about that, How to Rank Website on Google?