How to Rank Website on Google?
- Use Keyword in First 100 Words
25 Rank Factor You Should Follow to Get Ranking
Search Engine Optimization is the process of obtaining a high ranking in search results to increase the number of visitors to a website. Your website should be comprehensible to users as well as search engines.
The purpose of SEO is to make search engines understand what a specific page is about, as well as how it might be helpful to users. Due to the high level of competition today, it is imperative to rank as highly as possible in the search results, which is achieved with an effective SEO strategy. A lot of people don’t know how to rank a new website on Google.
In this article, we’ll examine two types of SEO: On-Page SEO and Off-page SEO.
On-page SEO (also known as “On-Site SEO”) is the process of optimizing web pages for search engines and users. On-page SEO practices include optimizing title tags, content, internal links, and URLs.
On-page SEO differs from off-page SEO, which optimizes for signals that happen outside of your website (such as backlinks).
1. Use the Target Keyword in Your Title Tags:
Google search results may show your company/product up on the first page with the right keyword, driving a lot of traffic to your website. An unwise or inappropriate keyword can, on the other hand, make your site’s prospects for prominence more remote than ever.
Titles of articles define their content, and that’s why keyword-rich titles are more valuable to Google. Accordingly, search engines attach more weight to keywords near the beginning of the title tag. Google searches for the competitive keyword will show you this in action. So, don’t miss up to use focus keywords in your article/content’s heading tags (h1, h2, h3…h6).
Most pages that rank for competitive keywords strategically place them at the beginning of their title tags. Although not mandatory, optimizing your website is prudent as it will increase the relevance of what people search for.
2. Put the Keyword in First 100 Words:
Within the first 100 words of an article, you should start putting keywords. Most bloggers prefer to write a long introduction before including a keyword, but there are some who find these topics natural. Due to obvious reasons, Google would not find it very relevant in search results if you did this.
The following is an example from Positionly (Unamo SEO already):
♠ An early part of the article used the phrase “Content Marketing“. It will be easier for Google to understand the topic and relevance of the article if you start with a keyword at the beginning of your article.
3. Make Each page’s Meta Description Click-Worthy:
Meta descriptions are one of the most visible and important elements of your website, next to the title tag and URL- that influence the decision to click.
Make sure the meta descriptions of your articles are attractive and informative if you want traffic on your website. They should be concise and provocative within 150 Characters. But few SEO tools are recommended for 160 Characters to use in the meta description.
Please keep in mind that YOU also click on a certain result after reading its meta description. The same applies to your audience as well. The results will appear if you pay attention to the meta descriptions.
4. Use Target keyword in Your Post URL:
The keywords you use on your page are essentially the backbone of any on-page SEO strategy. It makes no sense not to include them in your URLs. The benefits of inclusion are numerous.
By incorporating the targeted keyword into the URL, you give Google another reason and means for considering your article more relevant for a particular keyword phrase.
5. Must use Outbound Link:
Getting attention for your website comes primarily from outbound links. Most people don’t include links to other websites or articles in their articles.
Outbound links indicate to Google that the article is both valid and informative, which are both essential for ranking. Make sure to add outbound links to each of your articles if you aren’t already doing so. Ensure that the links are relevant to your content and come from authentic and high-quality sources.
6. Use keywords strategically in your post:
Choosing the right keywords is essential to the success and net traffic of a website post. Because search engines are continually improving, stuffing articles with keywords is no longer enough to make them rank in search results.
Look how the Content Marketing Institute has tailored a blog post to add content marketing as a keyword to their post.
Your SEO success now depends on the placement of your keywords strategically.
♠ Note: Don’t impose keywords. Put them where they make sense.
7. Long Content
Everybody knows that Content is the king of a site. In studies, it has been shown that longer content helps to improve ranking on Google. In every article, a minimum of 1000 words should be included, with a target of around 2000 words. Consequently, this would result in long-tail traffic that would boost your site’s exposure.
In addition to adding more keywords to the content, it also naturally emphasizes information. Google recognizes a longer post as more relevant than a shorter or concise one because the authenticity of the post increases with its length. A longer article/content also increases the chances of your article/website being on a higher ranking than others today, since long-tail keywords are synonymous with search patterns.
Longer posts tend to have more integrity, and thus, Google would view them as more relevant than shorter, concise posts. Increasingly, long-tail keywords have become synonymous with search patterns, so a longer article/website can also improve its ranking.
When writing an article that you want people to pay attention to, you must remember to research the topic well before you write the first word. Ensure that you have all the necessary information before you begin. Writing long and comprehensive essays is the result of good research.
Furthermore, grammar should be impeccable. Incompetence and carelessness are apparent in articles riddled with errors. An elaborate content yet grammatically correct piece is the perfect combination.
8. Update Your Content Regularly:
It is important to keep your website content up to date to build trust between you and your customers. Customers are likely to rely on your site for useful information on whatever market you serve.
Domain authority can also be built by updating information. Simply put, domain authority is how much of an authority your website is on a particular topic. Due to its well-researched, reviewed by editors content, and the absence of unsightly or unrelated ads, Wikipedia.org has one of the highest Domain Authorities out there. When searching for information that matches search queries with useful and relevant content, Google takes this into account.
A blog post is years old, and there is no copyright for it? What makes you wonder if they still serve your area, or if they are still in business? A site that contains outdated content, such as mentioning old locations or technology that’s out of date, can make your potential customers think you aren’t up on current trends. The moment you publish content on your site that causes a customer to think, “wait, that doesn’t make sense” or “wait, that isn’t right”, you lose credibility.
9. Benefits of Internal Link:
A website’s internal linking is critical to decreasing the bounce rate and optimizing the site as it joins the different pages together in a domain. Users/viewers stay on a website longer and the site traffic also increases when link juice is spread. The user’s navigation experience is improved.
Additionally, your bounce rate will be reduced as well.
A bounce rate measures how many users visit one page and then leave the entrance page. Linking out to other articles will naturally decrease this as users are directed to more relevant articles.
The Google bots are also designed to reproduce user behavior patterns and evaluate your website. Smart and efficient links on your pages help crawlers find areas that are not frequently visited by users, thereby boosting the ranking of your site.
You can see how well Wikipedia uses internal linking whenever you visit one of its pages.
Every entry contains keyword-rich internal links.
Be careful not to overdo it. My recommendation is to link to 2-4 older posts whenever you publish a new one; it’s simpler (and safer).
10. Image Optimization:
Ensure that the file names of the pictures on your website include the target keyword. You should also include your target keyword in the Alt Text of your images. The search engines will be able to understand more about the relevancy of your article as a result of this optimization. An image is an important component of any website as it adds visual appeal and informs visitors.
Your ranking should increase naturally when you optimize your images. Additionally, your image will appear high in Google image searches.
11. Target Long-Tail Low Competitive Keywords:
Long-tail keywords are more specific than conventional “head” keywords (and usually require more words).
♠ Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they focus on a more specific product.
Source: Yoast SEO
Short-tail keywords are less competitive and more targeted than long-tail keywords. I would recommend concentrating on long-tail keywords if you have just started your SEO campaign for a brand new website.
In reality, you can’t rank a new website with a single-word keyword. Optimizing your new blog to rank for “SEO” is nearly impossible.
See what Google has to say about this keyword.
The above image shows Search Engine Land and Wikipedia ranking for the keyword SEO. In the search results for this phrase, 633,000,000 results were found. That’s a huge number.
Do you want to quit?
No, of course not! Long-tail keywords, as well as proper page optimization, play a big part here.
Focus on long-tail keywords, such as “SEO.”
With your new SEO campaign, you could target “basic SEO tips for beginners” for example. Long-tail keywords are less competitive than “SEO.”
Use Google’s keyword planner to find relevant keywords for future use, and make your keywords as long as possible.
Search engine ranking is a very common question, but most of us overlook the importance of keywords as major contributors to traffic and ranking.
12. LSI Keywords:
LSI keywords are synonyms and variations of your main keyword and can take the form of a phrase or word. LSI(Latent Semantic Indexing) keywords are used by Google to understand user search habits and provide the most relevant content for their queries.
What is the best way to find LSI keywords?
I think it’s a very simple way to figure out this question’s answer.
Imagine your main keyword is “On-Page SEO Techniques.” Go to Google and search for your target keyword and scroll down to the “Searches Related to…” area at the bottom of the page.
You may also use LSI Graph and Google Trends for this purpose.
13. Speed Optimization:
Search Engine Optimization can suffer from a slow website as well as adverse effects on end-users.
As such, a slow website can negatively affect the ranking of your website. This means fewer page views and less ad revenue or customer conversions for you. You can optimize a site for better speed in a number of ways.
Your first step should be to upgrade your hosting plan and rethink the one you started with when you launched your website.
You should probably choose a VPS hosting plan. As the name implies, it’s “in the cloud,” which means it’s distributed over multiple computers, sometimes even hundreds. Dedicated Servers are more expensive and less flexible.
Another way to boost site speed is to understand HTTP requests, as too many requests inevitably slow a page down.
Next, optimize any large images you wish to use on your website as a larger image slows a website down. This will keep your site smooth and interesting while also allowing you to change the resolution.
By generating too many extra files, plugin clutter significantly slows down site performance.
The use of plugins should be avoided whenever possible, and though it isn’t ideal to get rid of them altogether, there are ways to reduce their overall number.
Consider alternatives such as adding links to your footers whenever you can, and review your plugins regularly.
In addition to taking up space, outdated WordPress plugins can also cause security vulnerabilities since they are third-party code packages.
Therefore, try to minimize plugins both for speed and security.
As a final measure, page caching lets visitors use a page more quickly since the database isn’t required to retrieve each file again.
14. Make Website Mobile Friendly
Websites that are mobile-friendly should display on mobile devices like smartphones and tablets in an intuitive way. When a user pulls up the site on their smartphone, the content and links can be read and clicked without having to pinch and zoom.
On a smartphone, it is easy to read and easy to use, eliminating any excess effort.
A Fluid Responsive Design setup is recommended by Google.
A responsive website dynamically resizes to fit the width of the device or browser it is displayed on. The responsive design uses a single code base that works across hundreds of devices. In general, more mobile-friendly sites attract more viewers, which means more traffic to your site.
Test your site’s mobile-friendliness with Google’s Mobile-Friendly Test tool.
Using Off-Page SEO, you raise your site’s rankings by taking action away from your website. Off-Page SEO tips include link building, social media strategy, influencer marketing, etc. An example would be if someone with high influence in your niche retweets a link to your blog post.
15. Build High-Quality Backlinks:
The most important – and most challenging – SEO strategy is link building. Without high-quality backlinks, your website will not rank for competitive and high-traffic keywords.
Websites with the most relevant and valuable backlinks will ultimately rank higher. What’s tricky is where to find those quality backlinks? Today I’ll explain an example of a method I use to build high-quality backlinks.
16. Broken link building:
Identifying broken links on websites from your business niche is part of the broken link-building tactic. You want to get the broken link replaced with an active one pointing to your content.
As a result, this technique creates a significant opportunity for SEO link building, since nobody wants to have broken links on their website.
Any broken links on topically related websites should be reported immediately to the website owner. Because you are doing him a favor by pointing out the broken link, you could also kindly ask for a replacement with a link to your relevant resource. You should ensure the replacement article is also useful to their audience by making it informative and interesting.
What is the best way to automate the process of finding broken links? An appropriate tool is needed for this. Check My Links is the best free tool to use for broken link building.
The Chrome extension is simple and easy to use. You must first install the extension in your Google Chrome browser. It will appear as a little checkmark icon next to your address bar once it has been installed. The tool will start scanning all links on that particular web page as soon as you click on it. The broken or dead link will be highlighted in red, and the error message will be displayed next to the text (e.g., “404”).
Assume you have a website on virtual assistance. Search with one of these search terms on Google.
virtual assistant intitle:resources virtual assistant inurl:resources virtual assistant inurl:useful links virtual assistant + “useful links” virtual assistant + “resources”
Check My Links plugin can be used to detect broken links in all results. Open each result one at a time and scan each page. You should inform the website owner about a dead link and kindly request that it be replaced with your active pages.
17. Skyscraper Technique:
Brian Dean introduced the skyscraper technique to boost your search rankings and boost the relevance of your website.
It involves three steps:
Find a linkable asset that you can use again and again, an asset which is both informative and awesome. Authenticity is the ‘name of the game’ here.
Then improve on what exists by making the content longer with more relevant keywords.
Finally, reach out to the right people: those who work in your niche and have websites similar to yours. Rather than sending random cold emails, it’s better to reach out to those who actually have a reputation in the business. Linking to their pages will give you a big boost in traffic.
Source: Skyscraper Technique
18. Guestographics method:
Another way to build links with infographics. With this method, instead of publishing an infographic and begging other people to share it, you’re encouraging them to release it on their site in exchange for unique content.
The complete steps are:
Step 1: Post an infographic on your site
Step 2: Find sites that write about your infographic’s topic
Step 3: Show them your infographic
Step 4: Offer them unique content
Step 5: Get your contextual backlinks in return
Source: How to Get Backlinks
19. Guest post on relevant blogs:
Guest blogging has many benefits:
You receive backlinks from authority sites. An Expertise is respected by others. Your site receives targeted referral traffic.
a. Using Google search strings to find blogs to guest post on:
The following search strings will help you:
— Write for US “your topic“
– Your keyword + “guest post by”
Let’s say you want to talk about virtual assistants. Go to Google and search for “virtual assistant” + “guest post by“
You can also use Google reverse image search, utilize Twitter and Google to find more posts, and go to alltop.com, which has a comprehensive list of the best blogs on the web.
b. The goal of researching your target bloggers is to separate the winners from the losers and engage them on Twitter/Facebook/Via Email so that you can cozy up to them.
c. Choose an interesting and informative topic to write about. It’s important to know what to expect before you write a post on a vegan blog.
d. Prepare a great pitch for bloggers to convince them to allow you to write a guest post for them.
e. Follow up on all comments promptly and comprehensively as a final step.
20. Giving the Answer on Quora:
Quora is a platform where users asking questions about their problems. Posting a question in a thread prompts replies from other users. You can think of it as a social network like yahoo answers that works like an internet forum. In both threads and answers, “upvotes” indicate that the answer is worthy and popular. A thread’s top answer is the one that receives the most upvotes.
Quora is great for:
- Websites that rely on traffic for revenue (Ad publishers, affiliate sites, content publishers).
- Websites that sell information products.
- Websites that sell products (SEO tools, children’s sneakers, coffee grinders).
- Bloggers want to establish themselves as an authority on their subject matter.
21. Blog commenting:
By commenting on blogs, you create links, which in turn drive traffic to your blog. Despite the fact that many of these links are worthless, the process is still helpful. Commenting on blogs – user-generated content – will help a website get indexed faster. You can drive referral traffic to your blog by commenting.
Posting a valuable comment, however, is crucial. Commenting regularly is the best way to connect with any blogger personally. While it can take some time to develop these connections, you will be noticed by the site’s administrator and other co-bloggers, which can be beneficial in the long run.
23. Promote Your New Blog:
By promoting your blog, you can help people become aware of its existence and improve traffic. Your blog’s relevance and popularity increase the more you promote it. Engage an influential blogger in your industry before publishing your new content. When your content is published, share it on social media and mention the people you cited. Each time you mention someone, include a link to their article and send an email to that person.
LinkedIn lets you access influential bloggers’ inboxes, even if you do not have their email addresses. Consider reaching out to people who have posted similar content to the one you just published. If possible, produce a video of the content to appeal to a completely different audience.
24. Keep up with Google’s Algorithm:
Search algorithms at Google are constantly updated. A significant change was made to AdWords on February 23rd, 2016, when Google omitted right-column ads and made all commercial search results feature four ads at the top. Although this was a paid search update, it had significant implications for both paid and organic results, especially for competitive keywords.
To plan a strategy for site ranking, you must understand these types of changes.
25. Follow Google’s Guidelines:
While these quality guidelines cover many of the most common forms of deceptive or manipulative behavior, Google may also respond negatively to other misleading practices that aren’t included.
Because a particular deceptive technique isn’t included on this page, it’s not safe to assume that Google approves of it.
User-friendly pages are more important than search-engine-friendly pages. You shouldn’t deceive your users. Don’t use tricks to improve your search engine ranking. Should be consider whether you would feel comfortable explaining what you’ve done to a competitor’s website or to a Google employee.
You might also ask: “Does this help my users?” If search engines didn’t exist, would I do this?” Consider what makes your website unique, valuable, or engaging. Ensure your website stands out from others in the same field.”
Since Google is the most popular and efficient search engine, these guidelines are absolute. It is prudent that you follow its guidelines while using its services.
In conclusion, yes, web pages are critical to our businesses and recognition, but it’s the keywords and rankings that make us significant.
Your website must be relevant to the search criteria of the user if you want to maintain a name in the industry.
When you are wondering how to get a new website ranked, remember that the 25 methods discussed in this article are essential. In summary, what Google deems significant or reliable is what the public accepts.
Am I missing anything? Comment below if you have any questions.
22. Social Media Activity:
Despite the fact that Google doesn’t put a lot of weight on social media in terms of ranking, being active on Facebook, Google+ or Twitter will actually improve your site’s visibility and traffic. Posting links to your blog on social networks increases the likelihood of people visiting your blog, thus increasing traffic.